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Measuring brand/business impact of partnership marketing at MetLife

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...

Catalogue: Client Summit 2019- Spring Edition
Authors: Dan Pincus, Stefan Kerekes
Company: MetLife Inc.
June 27, 2019
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Citation

Pincus and Kerekes (2019a, June 27). Measuring brand/business impact of partnership marketing at MetLife. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-brand-business-impact-of-partnership-marketing-at-metlife